SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Cape Skirt in White/Coastline

SER.O.YA

Regular Price
$356.00
Sale Price
$356.00
Regular Price
$356.00
Unit Price
per 

Exclusive Online Only Sale

Etta Top in White/Coastline

SER.O.YA

Regular Price
$309.00
Sale Price
$309.00
Regular Price
$309.00
Unit Price
per 

Exclusive Online Only Sale

Silvana Maxi Skirt in Cloud Tie Dye

SER.O.YA

Regular Price
$621.00
Sale Price
$621.00
Regular Price
$465.00
Unit Price
per 

Exclusive Online Only Sale

Natalia Scarf Top in Cloud Tie Dye

SER.O.YA

Regular Price
$309.00
Sale Price
$309.00
Regular Price
$309.00
Unit Price
per 

Exclusive Online Only Sale

Monet Bra in Ice Blue

SER.O.YA

Regular Price
$263.00
Sale Price
$263.00
Regular Price
$263.00
Unit Price
per 

Exclusive Online Only Sale

Zucker Shirt in Ice Blue

SER.O.YA

Regular Price
$543.00
Sale Price
$543.00
Regular Price
$543.00
Unit Price
per 

Exclusive Online Only Sale

Wren Short in Ice Blue

SER.O.YA

Regular Price
$372.00
Sale Price
$372.00
Regular Price
$372.00
Unit Price
per 

Exclusive Online Only Sale

Finn Cargo Skirt in Navy Stripe

SER.O.YA

Regular Price
$419.00
Sale Price
$419.00
Regular Price
$419.00
Unit Price
per 

Exclusive Online Only Sale

Rose Knit Top in Cream/Navy

SER.O.YA

Regular Price
$387.00
Sale Price
$387.00
Regular Price
$387.00
Unit Price
per 

Exclusive Online Only Sale

Jac Knit Short in Cream/Navy

SER.O.YA

Regular Price
$309.00
Sale Price
$309.00
Regular Price
$309.00
Unit Price
per 

Exclusive Online Only Sale

Chill Ruched Jean in Coastline

SER.O.YA

Regular Price
$543.00
Sale Price
$543.00
Regular Price
$543.00
Unit Price
per 

Exclusive Online Only Sale

Freya Dress

SER.O.YA

Regular Price
$621.00
Sale Price
$621.00
Regular Price
$621.00
Unit Price
per 

Exclusive Online Only Sale

Mildred Dress in Gold

SER.O.YA

Regular Price
$543.00
Sale Price
$543.00
Regular Price
$543.00
Unit Price
per 

Exclusive Online Only Sale

Harper Dress in Navy

SER.O.YA

Regular Price
$590.00
Sale Price
$590.00
Regular Price
$590.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

London Jumpsuit in Oxford

SER.O.YA

Regular Price
$544.00
Sale Price
$544.00
Regular Price
$777.00
Unit Price
per 

Exclusive Online Only Sale

Reyes Top in Navy

SER.O.YA

Regular Price
$387.00
Sale Price
$387.00
Regular Price
$387.00
Unit Price
per 

Exclusive Online Only Sale

Lai Satin Cargo Pant in Navy

SER.O.YA

Regular Price
$461.00
Sale Price
$461.00
Regular Price
$461.00
Unit Price
per 

Exclusive Online Only Sale

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

Regular Price
$465.00
Sale Price
$465.00
Regular Price
$465.00
Unit Price
per 

Exclusive Online Only Sale

Catalina Jean in Skylight Terry

SER.O.YA

Regular Price
$434.00
Sale Price
$434.00
Regular Price
$434.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
$157.00
Sale Price
$157.00
Regular Price
$263.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Winnie Skirt in Pistachio/Cream

SER.O.YA

Regular Price
$157.00
Sale Price
$157.00
Regular Price
$263.00
Unit Price
per 

Exclusive Online Only Sale

Zuri Skirt in Malibu Pink

SER.O.YA

Regular Price
$356.00
Sale Price
$356.00
Regular Price
$356.00
Unit Price
per 

Exclusive Online Only Sale

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
$621.00
Sale Price
$621.00
Regular Price
$621.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Kitt Pant in Pistachio

SER.O.YA

Regular Price
$260.00
Sale Price
$260.00
Regular Price
$372.00
Unit Price
per 

Exclusive Online Only Sale

Mollie Top in Pistachio

SER.O.YA

Regular Price
$278.00
Sale Price
$278.00
Regular Price
$278.00
Unit Price
per 

Exclusive Online Only Sale

Wrenley Low-Rise Jean in Skylight

SER.O.YA

Regular Price
$465.00
Sale Price
$465.00
Regular Price
$465.00
Unit Price
per 

Exclusive Online Only Sale

Save 49%

Delta Dress in Malibu Pink

SER.O.YA

Regular Price
$235.00
Sale Price
$235.00
Regular Price
$461.00
Unit Price
per 

Exclusive Online Only Sale

Clarette Skirt in Black/ River

SER.O.YA

Regular Price
$621.00
Sale Price
$621.00
Regular Price
$621.00
Unit Price
per 

Exclusive Online Only Sale

Save 50%

Virgo Catsuit in Black

SER.O.YA

Regular Price
$350.00
Sale Price
$350.00
Regular Price
$699.00
Unit Price
per 

Exclusive Online Only Sale

Hilda Jean in River

SER.O.YA

Regular Price
$465.00
Sale Price
$465.00
Regular Price
$465.00
Unit Price
per 

Exclusive Online Only Sale

Mountain Wide Leg Jean in Skylight

SER.O.YA

Regular Price
$508.00
Sale Price
$508.00
Regular Price
$508.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Roma Jean in Bayside

SER.O.YA

Regular Price
$315.00
Sale Price
$315.00
Regular Price
$450.00
Unit Price
per 

Exclusive Online Only Sale

Save 70%

Stephy Cargo Pant in Coastline

SER.O.YA

Regular Price
$258.00
Sale Price
$258.00
Regular Price
$855.00
Unit Price
per 

Exclusive Online Only Sale

Silver Maxi Dress in Black

SER.O.YA

Regular Price
$465.00
Sale Price
$465.00
Regular Price
$465.00
Unit Price
per 

Exclusive Online Only Sale

Save 46%

Ruby Dress in Black

SER.O.YA

Regular Price
$235.00
Sale Price
$235.00
Regular Price
$434.00
Unit Price
per 

Exclusive Online Only Sale

Save 62%

Murphy Mid Rise Jean in White

SER.O.YA

Regular Price
$164.00
Sale Price
$164.00
Regular Price
$430.00
Unit Price
per 

Exclusive Online Only Sale