SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Cape Skirt in White/Coastline

SER.O.YA

Regular Price
$ 3,845.00
Sale Price
$ 3,845.00
Regular Price
$ 3,845.00
Unit Price
per 

Exclusive Online Only Sale

Etta Top in White/Coastline

SER.O.YA

Regular Price
$ 3,339.00
Sale Price
$ 3,339.00
Regular Price
$ 3,339.00
Unit Price
per 

Exclusive Online Only Sale

Silvana Maxi Skirt in Cloud Tie Dye

SER.O.YA

Regular Price
$ 6,712.00
Sale Price
$ 6,712.00
Regular Price
$ 5,026.00
Unit Price
per 

Exclusive Online Only Sale

Natalia Scarf Top in Cloud Tie Dye

SER.O.YA

Regular Price
$ 3,339.00
Sale Price
$ 3,339.00
Regular Price
$ 3,339.00
Unit Price
per 

Exclusive Online Only Sale

Monet Bra in Ice Blue

SER.O.YA

Regular Price
$ 2,833.00
Sale Price
$ 2,833.00
Regular Price
$ 2,833.00
Unit Price
per 

Exclusive Online Only Sale

Zucker Shirt in Ice Blue

SER.O.YA

Regular Price
$ 5,869.00
Sale Price
$ 5,869.00
Regular Price
$ 5,869.00
Unit Price
per 

Exclusive Online Only Sale

Wren Short in Ice Blue

SER.O.YA

Regular Price
$ 4,014.00
Sale Price
$ 4,014.00
Regular Price
$ 4,014.00
Unit Price
per 

Exclusive Online Only Sale

Finn Cargo Skirt in Navy Stripe

SER.O.YA

Regular Price
$ 4,520.00
Sale Price
$ 4,520.00
Regular Price
$ 4,520.00
Unit Price
per 

Exclusive Online Only Sale

Rose Knit Top in Cream/Navy

SER.O.YA

Regular Price
$ 4,182.00
Sale Price
$ 4,182.00
Regular Price
$ 4,182.00
Unit Price
per 

Exclusive Online Only Sale

Jac Knit Short in Cream/Navy

SER.O.YA

Regular Price
$ 3,339.00
Sale Price
$ 3,339.00
Regular Price
$ 3,339.00
Unit Price
per 

Exclusive Online Only Sale

Chill Ruched Jean in Coastline

SER.O.YA

Regular Price
$ 5,869.00
Sale Price
$ 5,869.00
Regular Price
$ 5,869.00
Unit Price
per 

Exclusive Online Only Sale

Freya Dress

SER.O.YA

Regular Price
$ 6,712.00
Sale Price
$ 6,712.00
Regular Price
$ 6,712.00
Unit Price
per 

Exclusive Online Only Sale

Mildred Dress in Gold

SER.O.YA

Regular Price
$ 5,869.00
Sale Price
$ 5,869.00
Regular Price
$ 5,869.00
Unit Price
per 

Exclusive Online Only Sale

Harper Dress in Navy

SER.O.YA

Regular Price
$ 6,375.00
Sale Price
$ 6,375.00
Regular Price
$ 6,375.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

London Jumpsuit in Oxford

SER.O.YA

Regular Price
$ 5,879.00
Sale Price
$ 5,879.00
Regular Price
$ 8,398.00
Unit Price
per 

Exclusive Online Only Sale

Reyes Top in Navy

SER.O.YA

Regular Price
$ 4,182.00
Sale Price
$ 4,182.00
Regular Price
$ 4,182.00
Unit Price
per 

Exclusive Online Only Sale

Lai Satin Cargo Pant in Navy

SER.O.YA

Regular Price
$ 4,975.00
Sale Price
$ 4,975.00
Regular Price
$ 4,975.00
Unit Price
per 

Exclusive Online Only Sale

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

Regular Price
$ 5,026.00
Sale Price
$ 5,026.00
Regular Price
$ 5,026.00
Unit Price
per 

Exclusive Online Only Sale

Catalina Jean in Skylight Terry

SER.O.YA

Regular Price
$ 4,688.00
Sale Price
$ 4,688.00
Regular Price
$ 4,688.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
$ 1,687.00
Sale Price
$ 1,687.00
Regular Price
$ 2,833.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Winnie Skirt in Pistachio/Cream

SER.O.YA

Regular Price
$ 1,687.00
Sale Price
$ 1,687.00
Regular Price
$ 2,833.00
Unit Price
per 

Exclusive Online Only Sale

Zuri Skirt in Malibu Pink

SER.O.YA

Regular Price
$ 3,845.00
Sale Price
$ 3,845.00
Regular Price
$ 3,845.00
Unit Price
per 

Exclusive Online Only Sale

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
$ 6,712.00
Sale Price
$ 6,712.00
Regular Price
$ 6,712.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Kitt Pant in Pistachio

SER.O.YA

Regular Price
$ 2,810.00
Sale Price
$ 2,810.00
Regular Price
$ 4,014.00
Unit Price
per 

Exclusive Online Only Sale

Mollie Top in Pistachio

SER.O.YA

Regular Price
$ 3,002.00
Sale Price
$ 3,002.00
Regular Price
$ 3,002.00
Unit Price
per 

Exclusive Online Only Sale

Wrenley Low-Rise Jean in Skylight

SER.O.YA

Regular Price
$ 5,026.00
Sale Price
$ 5,026.00
Regular Price
$ 5,026.00
Unit Price
per 

Exclusive Online Only Sale

Save 49%

Delta Dress in Malibu Pink

SER.O.YA

Regular Price
$ 2,530.00
Sale Price
$ 2,530.00
Regular Price
$ 4,975.00
Unit Price
per 

Exclusive Online Only Sale

Clarette Skirt in Black/ River

SER.O.YA

Regular Price
$ 6,712.00
Sale Price
$ 6,712.00
Regular Price
$ 6,712.00
Unit Price
per 

Exclusive Online Only Sale

Save 50%

Virgo Catsuit in Black

SER.O.YA

Regular Price
$ 3,778.00
Sale Price
$ 3,778.00
Regular Price
$ 7,555.00
Unit Price
per 

Exclusive Online Only Sale

Hilda Jean in River

SER.O.YA

Regular Price
$ 5,026.00
Sale Price
$ 5,026.00
Regular Price
$ 5,026.00
Unit Price
per 

Exclusive Online Only Sale

Mountain Wide Leg Jean in Skylight

SER.O.YA

Regular Price
$ 5,481.00
Sale Price
$ 5,481.00
Regular Price
$ 5,481.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Roma Jean in Bayside

SER.O.YA

Regular Price
$ 3,400.00
Sale Price
$ 3,400.00
Regular Price
$ 4,857.00
Unit Price
per 

Exclusive Online Only Sale

Save 70%

Stephy Cargo Pant in Coastline

SER.O.YA

Regular Price
$ 2,783.00
Sale Price
$ 2,783.00
Regular Price
$ 9,241.00
Unit Price
per 

Exclusive Online Only Sale

Silver Maxi Dress in Black

SER.O.YA

Regular Price
$ 5,026.00
Sale Price
$ 5,026.00
Regular Price
$ 5,026.00
Unit Price
per 

Exclusive Online Only Sale

Save 46%

Ruby Dress in Black

SER.O.YA

Regular Price
$ 2,530.00
Sale Price
$ 2,530.00
Regular Price
$ 4,688.00
Unit Price
per 

Exclusive Online Only Sale

Save 62%

Murphy Mid Rise Jean in White

SER.O.YA

Regular Price
$ 1,771.00
Sale Price
$ 1,771.00
Regular Price
$ 4,638.00
Unit Price
per 

Exclusive Online Only Sale