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SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.
Penny Strapless Top - Ché by Chelsey

Penny Strapless Top

SER.O.YA

$300.00
$300.00
$300.00

Exclusive Online Only Sale

Julia Midi Skirt - Ché by Chelsey

Julia Midi Skirt

SER.O.YA

$346.00
$346.00
$346.00

Exclusive Online Only Sale

Cara Knit Denim Top - Ché by Chelsey

Cara Knit Denim Top

SER.O.YA

$305.00
$305.00
$305.00

Exclusive Online Only Sale

Sarra Silk Skirt - Ché by Chelsey

Sarra Silk Skirt

SER.O.YA

$305.00
$305.00
$305.00

Exclusive Online Only Sale

Kat Skirt in Coastline - Ché by Chelsey

Kat Skirt in Coastline

SER.O.YA

$427.00
$427.00
$427.00

Exclusive Online Only Sale

Belinda Short in Iceberg - Ché by Chelsey

Belinda Short in Iceberg

SER.O.YA

$412.00
$412.00
$412.00

Exclusive Online Only Sale

Pracilla Dress in Sunset Tie Dye - Ché by Chelsey

Pracilla Dress in Sunset Tie Dye

SER.O.YA

$612.00
$612.00
$612.00

Exclusive Online Only Sale

Dorothea Cardigan in Oxford - Ché by Chelsey

Dorothea Cardigan in Oxford

SER.O.YA

$612.00
$612.00
$612.00

Exclusive Online Only Sale

Dominique Dress in Watermelon - Ché by Chelsey

Dominique Dress in Watermelon

SER.O.YA

$346.00
$346.00
$346.00

Exclusive Online Only Sale

Save 13%
Breah Corset Mini Dress in Lilac - Ché by Chelsey

Breah Corset Mini Dress in Lilac

SER.O.YA

$305.00
$305.00
$351.00

Exclusive Online Only Sale

Fay Romper in Mauve - Ché by Chelsey

Fay Romper in Mauve

SER.O.YA

$612.00
$612.00
$612.00

Exclusive Online Only Sale

Lavina Dress in Powder Blue - Ché by Chelsey

Lavina Dress in Powder Blue

SER.O.YA

$612.00
$612.00
$612.00

Exclusive Online Only Sale

Sold Out
Cape Skirt in White/Coastline - Ché by Chelsey

Cape Skirt in White/Coastline

SER.O.YA

$351.00
$351.00
$351.00

Exclusive Online Only Sale

Silvana Maxi Skirt in Cloud Tie Dye - Ché by Chelsey

Silvana Maxi Skirt in Cloud Tie Dye

SER.O.YA

$612.00
$612.00
$458.00

Exclusive Online Only Sale

Natalia Scarf Top in Cloud Tie Dye - Ché by Chelsey

Natalia Scarf Top in Cloud Tie Dye

SER.O.YA

$305.00
$305.00
$305.00

Exclusive Online Only Sale

Monet Bra in Ice Blue - Ché by Chelsey

Monet Bra in Ice Blue

SER.O.YA

$259.00
$259.00
$259.00

Exclusive Online Only Sale

Zucker Shirt in Ice Blue - Ché by Chelsey

Zucker Shirt in Ice Blue

SER.O.YA

$535.00
$535.00
$535.00

Exclusive Online Only Sale

Sold Out
Wren Short in Ice Blue - Ché by Chelsey

Wren Short in Ice Blue

SER.O.YA

$366.00
$366.00
$366.00

Exclusive Online Only Sale

Finn Cargo Skirt in Navy Stripe - Ché by Chelsey

Finn Cargo Skirt in Navy Stripe

SER.O.YA

$412.00
$412.00
$412.00

Exclusive Online Only Sale

Jac Knit Short in Cream/Navy - Ché by Chelsey

Jac Knit Short in Cream/Navy

SER.O.YA

$305.00
$305.00
$305.00

Exclusive Online Only Sale

Chill Ruched Jean in Coastline - Ché by Chelsey

Chill Ruched Jean in Coastline

SER.O.YA

$535.00
$535.00
$535.00

Exclusive Online Only Sale

Blossom Mini Skirt in Coastline - Ché by Chelsey

Blossom Mini Skirt in Coastline

SER.O.YA

$458.00
$458.00
$458.00

Exclusive Online Only Sale

Roseline Dress in White - Ché by Chelsey

Roseline Dress in White

SER.O.YA

$427.00
$427.00
$427.00

Exclusive Online Only Sale

Lai Satin Cargo Pant in Navy - Ché by Chelsey

Lai Satin Cargo Pant in Navy

SER.O.YA

$454.00
$454.00
$454.00

Exclusive Online Only Sale

Edith Cropped Hoodie in Skylight Terry - Ché by Chelsey

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

$458.00
$458.00
$458.00

Exclusive Online Only Sale

Catalina Jean in Skylight Terry - Ché by Chelsey

Catalina Jean in Skylight Terry

SER.O.YA

$427.00
$427.00
$427.00

Exclusive Online Only Sale

Save 41%
Wilma Top in Pistachio/Cream - Ché by Chelsey

Wilma Top in Pistachio/Cream

SER.O.YA

$154.00
$154.00
$259.00

Exclusive Online Only Sale

Save 41%
Winnie Skirt in Pistachio/Cream - Ché by Chelsey

Winnie Skirt in Pistachio/Cream

SER.O.YA

$154.00
$154.00
$259.00

Exclusive Online Only Sale

Zuri Skirt in Malibu Pink - Ché by Chelsey

Zuri Skirt in Malibu Pink

SER.O.YA

$351.00
$351.00
$351.00

Exclusive Online Only Sale

Faith Jacket in Malibu Pink - Ché by Chelsey

Faith Jacket in Malibu Pink

SER.O.YA

$612.00
$612.00
$612.00

Exclusive Online Only Sale

Save 30%
Kitt Pant in Pistachio - Ché by Chelsey

Kitt Pant in Pistachio

SER.O.YA

$256.00
$256.00
$366.00

Exclusive Online Only Sale

Mollie Top in Pistachio - Ché by Chelsey

Mollie Top in Pistachio

SER.O.YA

$274.00
$274.00
$274.00

Exclusive Online Only Sale

Wrenley Low-Rise Jean in Skylight - Ché by Chelsey

Wrenley Low-Rise Jean in Skylight

SER.O.YA

$458.00
$458.00
$458.00

Exclusive Online Only Sale

Save 30%
Roma Jean in Bayside - Ché by Chelsey

Roma Jean in Bayside

SER.O.YA

$310.00
$310.00
$443.00

Exclusive Online Only Sale

Silver Maxi Dress in Black - Ché by Chelsey

Silver Maxi Dress in Black

SER.O.YA

$458.00
$458.00
$458.00

Exclusive Online Only Sale

Save 62%
Murphy Mid Rise Jean in White - Ché by Chelsey

Murphy Mid Rise Jean in White

SER.O.YA

$162.00
$162.00
$423.00

Exclusive Online Only Sale