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SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.
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Sloane Jean in Pacific

SER.O.YA

Regular Price
CHF 199.00
Sale Price
CHF 199.00
Regular Price
CHF 284.00
Unit Price
per 
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Shep Silk Pant in Fort Greene

SER.O.YA

Regular Price
CHF 246.00
Sale Price
CHF 246.00
Regular Price
CHF 351.00
Unit Price
per 
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Linda Dress in Coastline

SER.O.YA

Regular Price
CHF 400.00
Sale Price
CHF 400.00
Regular Price
CHF 572.00
Unit Price
per 
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Roman Top in Black

SER.O.YA

Regular Price
CHF 91.00
Sale Price
CHF 91.00
Regular Price
CHF 130.00
Unit Price
per 
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Malakai Dress in Black

SER.O.YA

Regular Price
CHF 132.00
Sale Price
CHF 132.00
Regular Price
CHF 188.00
Unit Price
per 
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Lia Skirt in Leopard

SER.O.YA

Regular Price
CHF 165.00
Sale Price
CHF 165.00
Regular Price
CHF 236.00
Unit Price
per 
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Lillian Dress in Beige

SER.O.YA

Regular Price
CHF 165.00
Sale Price
CHF 165.00
Regular Price
CHF 236.00
Unit Price
per 
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Cami Dress in Beige

SER.O.YA

Regular Price
CHF 185.00
Sale Price
CHF 185.00
Regular Price
CHF 265.00
Unit Price
per 
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Boa Dress in Beige

SER.O.YA

Regular Price
CHF 152.00
Sale Price
CHF 152.00
Regular Price
CHF 217.00
Unit Price
per 
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Bora Cardigan in Beige

SER.O.YA

Regular Price
CHF 91.00
Sale Price
CHF 91.00
Regular Price
CHF 130.00
Unit Price
per 
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Brogan Dress in Black

SER.O.YA

Regular Price
CHF 132.00
Sale Price
CHF 132.00
Regular Price
CHF 188.00
Unit Price
per 
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Tamarin Dress in Black

SER.O.YA

Regular Price
CHF 333.00
Sale Price
CHF 333.00
Regular Price
CHF 476.00
Unit Price
per 
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Sapo Skirt in Fort Green

SER.O.YA

Regular Price
CHF 145.00
Sale Price
CHF 145.00
Regular Price
CHF 207.00
Unit Price
per 
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Raines Silk Shirt in Fort Green

SER.O.YA

Regular Price
CHF 266.00
Sale Price
CHF 266.00
Regular Price
CHF 380.00
Unit Price
per 
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Indra Skirt in Washed Black

SER.O.YA

Regular Price
CHF 105.00
Sale Price
CHF 105.00
Regular Price
CHF 149.00
Unit Price
per 
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Nala Bodysuit in Beige

SER.O.YA

Regular Price
CHF 111.00
Sale Price
CHF 111.00
Regular Price
CHF 159.00
Unit Price
per 
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Iris Silk Bralette in Leopard

SER.O.YA

Regular Price
CHF 74.00
Sale Price
CHF 74.00
Regular Price
CHF 105.00
Unit Price
per 
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Evan Silk Shirt in Jaguar

SER.O.YA

Regular Price
CHF 266.00
Sale Price
CHF 266.00
Regular Price
CHF 380.00
Unit Price
per 
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Milan Dress in Sorrento

SER.O.YA

Regular Price
CHF 266.00
Sale Price
CHF 266.00
Regular Price
CHF 380.00
Unit Price
per 
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Emma Silk Dress in Black

SER.O.YA

Regular Price
CHF 266.00
Sale Price
CHF 266.00
Regular Price
CHF 380.00
Unit Price
per 
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Lia Skirt in Sand Dune

SER.O.YA

Regular Price
CHF 165.00
Sale Price
CHF 165.00
Regular Price
CHF 236.00
Unit Price
per 
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Demi Dress in Amazon

SER.O.YA

Regular Price
CHF 202.00
Sale Price
CHF 202.00
Regular Price
CHF 289.00
Unit Price
per 
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Shea Dress in Natural

SER.O.YA

Regular Price
CHF 266.00
Sale Price
CHF 266.00
Regular Price
CHF 380.00
Unit Price
per 
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Lola Dress in Natural

SER.O.YA

Regular Price
CHF 66.00
Sale Price
CHF 66.00
Regular Price
CHF 95.00
Unit Price
per 
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Lana Dress in White

SER.O.YA

Regular Price
CHF 127.00
Sale Price
CHF 127.00
Regular Price
CHF 181.00
Unit Price
per 
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Emma Dress in Marina

SER.O.YA

Regular Price
CHF 266.00
Sale Price
CHF 266.00
Regular Price
CHF 380.00
Unit Price
per 
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Julie Knit Mini Circle Skirt in Croissant

SER.O.YA

Regular Price
CHF 113.00
Sale Price
CHF 113.00
Regular Price
CHF 162.00
Unit Price
per 
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Serena Cropped Polo Tank Top in Croissant

SER.O.YA

Regular Price
CHF 93.00
Sale Price
CHF 93.00
Regular Price
CHF 133.00
Unit Price
per 
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Naomi Silk Skirt in Marina

SER.O.YA

Regular Price
CHF 219.00
Sale Price
CHF 219.00
Regular Price
CHF 313.00
Unit Price
per 
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Leighton Dress in White

SER.O.YA

Regular Price
CHF 185.00
Sale Price
CHF 185.00
Regular Price
CHF 265.00
Unit Price
per 
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Miranda T-Shirt Dress in Cintz Rose

SER.O.YA

Regular Price
CHF 118.00
Sale Price
CHF 118.00
Regular Price
CHF 169.00
Unit Price
per 
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Hazel Silk Pant in Natural

SER.O.YA

Regular Price
CHF 246.00
Sale Price
CHF 246.00
Regular Price
CHF 351.00
Unit Price
per 
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Iris Bralette in Natural

SER.O.YA

Regular Price
CHF 74.00
Sale Price
CHF 74.00
Regular Price
CHF 105.00
Unit Price
per 
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Ryan Cropped Jacket in Vintage Blush

SER.O.YA

Regular Price
CHF 236.00
Sale Price
CHF 236.00
Regular Price
CHF 337.00
Unit Price
per 
Sold Out

Ellison Top in Marina

SER.O.YA

Regular Price
CHF 132.00
Sale Price
CHF 132.00
Regular Price
CHF 188.00
Unit Price
per 
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Lex Short in Vintage Jade

SER.O.YA

Regular Price
CHF 165.00
Sale Price
CHF 165.00
Regular Price
CHF 236.00
Unit Price
per 
Save 30%

Lola Dress in White

SER.O.YA

Regular Price
CHF 134.00
Sale Price
CHF 134.00
Regular Price
CHF 191.00
Unit Price
per 
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Grace Dress in Amazon Green

SER.O.YA

Regular Price
from CHF 118.00
Sale Price
from CHF 118.00
Regular Price
CHF 169.00
Unit Price
per 
Save 30%

Jill Dress in White/Olive

SER.O.YA

Regular Price
CHF 113.00
Sale Price
CHF 113.00
Regular Price
CHF 161.00
Unit Price
per 
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Iris Bralette in Amazon

SER.O.YA

Regular Price
CHF 73.00
Sale Price
CHF 73.00
Regular Price
CHF 104.00
Unit Price
per