FREE SHIPPING ON ORDERS OVER $200

SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.
Save 30%

Carley Cardigan in Ballet Pink

SER.O.YA

Regular Price
£162.00
Sale Price
£162.00
Regular Price
£231.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Klara Sweatpant in Tidal Grey

SER.O.YA

Regular Price
£146.00
Sale Price
£146.00
Regular Price
£208.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Emelyn Pant

SER.O.YA

Regular Price
£141.00
Sale Price
£141.00
Regular Price
£200.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Calla Sweatshirt in Heathered Grey

SER.O.YA

Regular Price
£70.00
Sale Price
£70.00
Regular Price
£100.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Emilia Faux Leather Mini Skirt in Black

SER.O.YA

Regular Price
£162.00
Sale Price
£162.00
Regular Price
£231.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Selene Mini Dress in Black

SER.O.YA

Regular Price
£135.00
Sale Price
£135.00
Regular Price
£192.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Harper Mini Skort in Eggshell

SER.O.YA

Regular Price
£178.00
Sale Price
£178.00
Regular Price
£254.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Anna Crepe Mini Dress in Black

SER.O.YA

Regular Price
£162.00
Sale Price
£162.00
Regular Price
£231.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Sasha Maxi Dress

SER.O.YA

Regular Price
£260.00
Sale Price
£260.00
Regular Price
£370.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Luana Gown in Black

SER.O.YA

Regular Price
£243.00
Sale Price
£243.00
Regular Price
£347.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Willa Bodysuit in Black

SER.O.YA

Regular Price
£124.00
Sale Price
£124.00
Regular Price
£177.00
Unit Price
per 

Exclusive Online Only Sale

Save 29%

Finn Cargo Skirt in Navy Stripe

SER.O.YA

Regular Price
£96.00
Sale Price
£96.00
Regular Price
£136.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Alice Maxi Skirt

SER.O.YA

Regular Price
£141.00
Sale Price
£141.00
Regular Price
£200.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Jessa Top in Gold

SER.O.YA

Regular Price
£124.00
Sale Price
£124.00
Regular Price
£177.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Tallulah Maxi Dress

SER.O.YA

Regular Price
£189.00
Sale Price
£189.00
Regular Price
£270.00
Unit Price
per 

Exclusive Online Only Sale