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SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.
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Sloane Jean in Pacific

SER.O.YA

Regular Price
£185.00
Sale Price
£185.00
Regular Price
£246.00
Unit Price
per 
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Shep Silk Pant in Fort Greene

SER.O.YA

Regular Price
£229.00
Sale Price
£229.00
Regular Price
£305.00
Unit Price
per 
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Linda Dress in Coastline

SER.O.YA

Regular Price
£373.00
Sale Price
£373.00
Regular Price
£497.00
Unit Price
per 
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Roman Top in Black

SER.O.YA

Regular Price
£85.00
Sale Price
£85.00
Regular Price
£113.00
Unit Price
per 
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Malakai Dress in Black

SER.O.YA

Regular Price
£122.00
Sale Price
£122.00
Regular Price
£163.00
Unit Price
per 
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Lia Skirt in Leopard

SER.O.YA

Regular Price
£154.00
Sale Price
£154.00
Regular Price
£205.00
Unit Price
per 
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Lillian Dress in Beige

SER.O.YA

Regular Price
£154.00
Sale Price
£154.00
Regular Price
£205.00
Unit Price
per 
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Cami Dress in Beige

SER.O.YA

Regular Price
£172.00
Sale Price
£172.00
Regular Price
£230.00
Unit Price
per 
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Boa Dress in Beige

SER.O.YA

Regular Price
£141.00
Sale Price
£141.00
Regular Price
£188.00
Unit Price
per 
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Bora Cardigan in Beige

SER.O.YA

Regular Price
£85.00
Sale Price
£85.00
Regular Price
£113.00
Unit Price
per 
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Brogan Dress in Black

SER.O.YA

Regular Price
£122.00
Sale Price
£122.00
Regular Price
£163.00
Unit Price
per 
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Tamarin Dress in Black

SER.O.YA

Regular Price
£310.00
Sale Price
£310.00
Regular Price
£413.00
Unit Price
per 
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Sapo Skirt in Fort Green

SER.O.YA

Regular Price
£135.00
Sale Price
£135.00
Regular Price
£180.00
Unit Price
per 
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Raines Silk Shirt in Fort Green

SER.O.YA

Regular Price
£247.00
Sale Price
£247.00
Regular Price
£330.00
Unit Price
per 
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Indra Skirt in Washed Black

SER.O.YA

Regular Price
£97.00
Sale Price
£97.00
Regular Price
£130.00
Unit Price
per 
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Nala Bodysuit in Beige

SER.O.YA

Regular Price
£104.00
Sale Price
£104.00
Regular Price
£138.00
Unit Price
per 
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Iris Silk Bralette in Leopard

SER.O.YA

Regular Price
£69.00
Sale Price
£69.00
Regular Price
£91.00
Unit Price
per 
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Evan Silk Shirt in Jaguar

SER.O.YA

Regular Price
£247.00
Sale Price
£247.00
Regular Price
£330.00
Unit Price
per 
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Milan Dress in Sorrento

SER.O.YA

Regular Price
£247.00
Sale Price
£247.00
Regular Price
£330.00
Unit Price
per 
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Emma Silk Dress in Black

SER.O.YA

Regular Price
£247.00
Sale Price
£247.00
Regular Price
£330.00
Unit Price
per 
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Lia Skirt in Sand Dune

SER.O.YA

Regular Price
£154.00
Sale Price
£154.00
Regular Price
£205.00
Unit Price
per 
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Demi Dress in Amazon

SER.O.YA

Regular Price
£188.00
Sale Price
£188.00
Regular Price
£251.00
Unit Price
per 
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Shea Dress in Natural

SER.O.YA

Regular Price
£247.00
Sale Price
£247.00
Regular Price
£330.00
Unit Price
per 
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Lola Dress in Natural

SER.O.YA

Regular Price
£62.00
Sale Price
£62.00
Regular Price
£82.00
Unit Price
per 
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Lana Dress in White

SER.O.YA

Regular Price
£118.00
Sale Price
£118.00
Regular Price
£157.00
Unit Price
per 
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Emma Dress in Marina

SER.O.YA

Regular Price
£247.00
Sale Price
£247.00
Regular Price
£330.00
Unit Price
per 
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Julie Knit Mini Circle Skirt in Croissant

SER.O.YA

Regular Price
£106.00
Sale Price
£106.00
Regular Price
£141.00
Unit Price
per 
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Serena Cropped Polo Tank Top in Croissant

SER.O.YA

Regular Price
£87.00
Sale Price
£87.00
Regular Price
£116.00
Unit Price
per 
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Naomi Silk Skirt in Marina

SER.O.YA

Regular Price
£204.00
Sale Price
£204.00
Regular Price
£271.00
Unit Price
per 
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Leighton Dress in White

SER.O.YA

Regular Price
£172.00
Sale Price
£172.00
Regular Price
£230.00
Unit Price
per 
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Miranda T-Shirt Dress in Cintz Rose

SER.O.YA

Regular Price
£110.00
Sale Price
£110.00
Regular Price
£146.00
Unit Price
per 
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Hazel Silk Pant in Natural

SER.O.YA

Regular Price
£229.00
Sale Price
£229.00
Regular Price
£305.00
Unit Price
per 
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Iris Bralette in Natural

SER.O.YA

Regular Price
£69.00
Sale Price
£69.00
Regular Price
£91.00
Unit Price
per 
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Ryan Cropped Jacket in Vintage Blush

SER.O.YA

Regular Price
£219.00
Sale Price
£219.00
Regular Price
£292.00
Unit Price
per 
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Ellison Top in Marina

SER.O.YA

Regular Price
£122.00
Sale Price
£122.00
Regular Price
£163.00
Unit Price
per 
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Lex Short in Vintage Jade

SER.O.YA

Regular Price
£154.00
Sale Price
£154.00
Regular Price
£205.00
Unit Price
per 
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Lola Dress in White

SER.O.YA

Regular Price
£124.00
Sale Price
£124.00
Regular Price
£166.00
Unit Price
per 
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Grace Dress in Amazon Green

SER.O.YA

Regular Price
from £110.00
Sale Price
from £110.00
Regular Price
£146.00
Unit Price
per 
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Jill Dress in White/Olive

SER.O.YA

Regular Price
£105.00
Sale Price
£105.00
Regular Price
£140.00
Unit Price
per 
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Iris Bralette in Amazon

SER.O.YA

Regular Price
£68.00
Sale Price
£68.00
Regular Price
£91.00
Unit Price
per