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SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Blanche Knit Denim Dress

SER.O.YA

Regular Price
£239.00
Sale Price
£239.00
Regular Price
£239.00
Unit Price
per 

Exclusive Online Only Sale

Blithe Crochet Bandeau Top in Porcelain

SER.O.YA

Regular Price
£143.00
Sale Price
£143.00
Regular Price
£143.00
Unit Price
per 

Exclusive Online Only Sale

Nerina Crochet Hot Short in Porcelain

SER.O.YA

Regular Price
£183.00
Sale Price
£183.00
Regular Price
£183.00
Unit Price
per 

Exclusive Online Only Sale

Nola Crochet Bra in Sea Foam

SER.O.YA

Regular Price
£95.00
Sale Price
£95.00
Regular Price
£95.00
Unit Price
per 

Exclusive Online Only Sale

Sandy Crochet Skirt in Sea Foam

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Bimini Mesh Halter

SER.O.YA

Regular Price
£143.00
Sale Price
£143.00
Regular Price
£143.00
Unit Price
per 

Exclusive Online Only Sale

Alix Stretch Denim Skort in White

SER.O.YA

Regular Price
£183.00
Sale Price
£183.00
Regular Price
£183.00
Unit Price
per 

Exclusive Online Only Sale

Ally Stretch Denim Vest in White

SER.O.YA

Regular Price
£199.00
Sale Price
£199.00
Regular Price
£199.00
Unit Price
per 

Exclusive Online Only Sale

Cape Knit Denim Skirt

SER.O.YA

Regular Price
£183.00
Sale Price
£183.00
Regular Price
£183.00
Unit Price
per 

Exclusive Online Only Sale

Etta Knit Denim Top

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Sarra Silk Skirt

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Harmony Metallic Knit Maxi Skirt

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Minnie Metallic Knit Halter Top

SER.O.YA

Regular Price
£111.00
Sale Price
£111.00
Regular Price
£111.00
Unit Price
per 

Exclusive Online Only Sale

Katrina Mesh Midi Dress in Bubblegum Pink

SER.O.YA

Regular Price
£360.00
Sale Price
£360.00
Regular Price
£360.00
Unit Price
per 

Exclusive Online Only Sale

Mabeline Metallic Knit Gown in Gold

SER.O.YA

Regular Price
£199.00
Sale Price
£199.00
Regular Price
£199.00
Unit Price
per 

Exclusive Online Only Sale

Pia Mesh Midi Skirt in Coco

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Belinda Short in Iceberg

SER.O.YA

Regular Price
£215.00
Sale Price
£215.00
Regular Price
£215.00
Unit Price
per 

Exclusive Online Only Sale

Pracilla Dress in Sunset Tie Dye

SER.O.YA

Regular Price
£320.00
Sale Price
£320.00
Regular Price
£320.00
Unit Price
per 

Exclusive Online Only Sale

Dominique Dress in Watermelon

SER.O.YA

Regular Price
£181.00
Sale Price
£181.00
Regular Price
£181.00
Unit Price
per 

Exclusive Online Only Sale

Breah Corset Mini Dress in Lilac

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Fay Romper in Mauve

SER.O.YA

Regular Price
£320.00
Sale Price
£320.00
Regular Price
£320.00
Unit Price
per 

Exclusive Online Only Sale

Lavina Dress in Powder Blue

SER.O.YA

Regular Price
£320.00
Sale Price
£320.00
Regular Price
£320.00
Unit Price
per 

Exclusive Online Only Sale

Silvana Maxi Skirt in Cloud Tie Dye

SER.O.YA

Regular Price
£320.00
Sale Price
£320.00
Regular Price
£239.00
Unit Price
per 

Exclusive Online Only Sale

Natalia Scarf Top in Cloud Tie Dye

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Finn Cargo Skirt in Navy Stripe

SER.O.YA

Regular Price
£215.00
Sale Price
£215.00
Regular Price
£215.00
Unit Price
per 

Exclusive Online Only Sale

Chill Ruched Jean in Coastline

SER.O.YA

Regular Price
£280.00
Sale Price
£280.00
Regular Price
£280.00
Unit Price
per 

Exclusive Online Only Sale

Roseline Dress in White

SER.O.YA

Regular Price
£223.00
Sale Price
£223.00
Regular Price
£223.00
Unit Price
per 

Exclusive Online Only Sale

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

Regular Price
£239.00
Sale Price
£239.00
Regular Price
£239.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
£81.00
Sale Price
£81.00
Regular Price
£135.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Winnie Skirt in Pistachio/Cream

SER.O.YA

Regular Price
£81.00
Sale Price
£81.00
Regular Price
£135.00
Unit Price
per 

Exclusive Online Only Sale

Zuri Skirt in Malibu Pink

SER.O.YA

Regular Price
£183.00
Sale Price
£183.00
Regular Price
£183.00
Unit Price
per 

Exclusive Online Only Sale

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
£320.00
Sale Price
£320.00
Regular Price
£320.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Kitt Pant in Pistachio

SER.O.YA

Regular Price
£134.00
Sale Price
£134.00
Regular Price
£191.00
Unit Price
per 

Exclusive Online Only Sale

Mollie Top in Pistachio

SER.O.YA

Regular Price
£143.00
Sale Price
£143.00
Regular Price
£143.00
Unit Price
per 

Exclusive Online Only Sale

Wrenley Low-Rise Jean in Skylight

SER.O.YA

Regular Price
£239.00
Sale Price
£239.00
Regular Price
£239.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Roma Jean in Bayside

SER.O.YA

Regular Price
£162.00
Sale Price
£162.00
Regular Price
£231.00
Unit Price
per 

Exclusive Online Only Sale

Save 62%

Murphy Mid Rise Jean in White

SER.O.YA

Regular Price
£85.00
Sale Price
£85.00
Regular Price
£221.00
Unit Price
per 

Exclusive Online Only Sale