25% Site Wide. This Weekend Online Only.

SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Margot Boyfriend Jean in Skylight

SER.O.YA

Regular Price
£221.00
Sale Price
£221.00
Regular Price
£221.00
Unit Price
per 

Exclusive Online Only Sale

Brenna Boyfriend Jean in Coastline

SER.O.YA

Regular Price
£246.00
Sale Price
£246.00
Regular Price
£246.00
Unit Price
per 

Exclusive Online Only Sale

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Miles Low Rise Cargo Pant

SER.O.YA

Regular Price
£330.00
Sale Price
£330.00
Regular Price
£330.00
Unit Price
per 

Exclusive Online Only Sale

Penina Silk Midi Bandana Print

SER.O.YA

Regular Price
£271.00
Sale Price
£271.00
Regular Price
£271.00
Unit Price
per 

Exclusive Online Only Sale

Natalia Scarf Top in Bandana Print

SER.O.YA

Regular Price
£157.00
Sale Price
£157.00
Regular Price
£157.00
Unit Price
per 

Exclusive Online Only Sale

Mountain Wide Leg Jean in Skylight

SER.O.YA

Regular Price
£271.00
Sale Price
£271.00
Regular Price
£271.00
Unit Price
per 

Exclusive Online Only Sale

Roma Jean in Bayside

SER.O.YA

Regular Price
£241.00
Sale Price
£241.00
Regular Price
£241.00
Unit Price
per 

Exclusive Online Only Sale

Aston Low Rise Jean in Bayside

SER.O.YA

Regular Price
£230.00
Sale Price
£230.00
Regular Price
£230.00
Unit Price
per 

Exclusive Online Only Sale

Stephy Cargo Pant in Coastline

SER.O.YA

Regular Price
£457.00
Sale Price
£457.00
Regular Price
£457.00
Unit Price
per 

Exclusive Online Only Sale

Novella Dress in Blood Orange

SER.O.YA

Regular Price
£207.00
Sale Price
£207.00
Regular Price
£207.00
Unit Price
per 

Exclusive Online Only Sale

Sold Out

Breanna Cardigan in Champagne

SER.O.YA

Regular Price
£250.00
Sale Price
£250.00
Regular Price
£332.00
Unit Price
per 

Exclusive Online Only Sale

Ollie Jeans in White

SER.O.YA

Regular Price
£217.00
Sale Price
£217.00
Regular Price
£217.00
Unit Price
per 

Exclusive Online Only Sale

Silvana Maxi Skirt in Silver

SER.O.YA

Regular Price
£316.00
Sale Price
£316.00
Regular Price
£316.00
Unit Price
per 

Exclusive Online Only Sale

Pamela Blouse in Silver

SER.O.YA

Regular Price
£316.00
Sale Price
£316.00
Regular Price
£316.00
Unit Price
per 

Exclusive Online Only Sale

Doral Bralette in Silver

SER.O.YA

Regular Price
£116.00
Sale Price
£116.00
Regular Price
£116.00
Unit Price
per 

Exclusive Online Only Sale

Piper Sweater in Silver

SER.O.YA

Regular Price
£149.00
Sale Price
£149.00
Regular Price
£149.00
Unit Price
per 

Exclusive Online Only Sale

Dalia Maxi Dress in Citric

SER.O.YA

Regular Price
£482.00
Sale Price
£482.00
Regular Price
£482.00
Unit Price
per 

Exclusive Online Only Sale

Save 25%

Peggy Cargo Pant in Vintage Army Green

SER.O.YA

Regular Price
£248.00
Sale Price
£248.00
Regular Price
£331.00
Unit Price
per 

Exclusive Online Only Sale

Save 25%

Vestra Bodysuit in Fort Greene

SER.O.YA

Regular Price
£112.00
Sale Price
£112.00
Regular Price
£149.00
Unit Price
per 

Exclusive Online Only Sale

Rizzo Bodysuit in Fort Greene

SER.O.YA

Regular Price
£149.00
Sale Price
£149.00
Regular Price
£149.00
Unit Price
per 

Exclusive Online Only Sale

Finn Skirt in Vintage Army Green

SER.O.YA

Regular Price
£224.00
Sale Price
£224.00
Regular Price
£224.00
Unit Price
per 

Exclusive Online Only Sale

Finn Skirt in Washed Camo

SER.O.YA

Regular Price
£241.00
Sale Price
£241.00
Regular Price
£241.00
Unit Price
per 

Exclusive Online Only Sale

Natasha Blazer in Silver

SER.O.YA

Regular Price
£374.00
Sale Price
£374.00
Regular Price
£374.00
Unit Price
per 

Exclusive Online Only Sale

Kimi Skirt in Silver

SER.O.YA

Regular Price
£207.00
Sale Price
£207.00
Regular Price
£207.00
Unit Price
per 

Exclusive Online Only Sale

Shel Top in White

SER.O.YA

Regular Price
£166.00
Sale Price
£166.00
Regular Price
£166.00
Unit Price
per 

Exclusive Online Only Sale

Ronnie Dress in Tan Leopard

SER.O.YA

Regular Price
£374.00
Sale Price
£374.00
Regular Price
£374.00
Unit Price
per 

Exclusive Online Only Sale

Ginni Silk Midi Dress in Turquoise

SER.O.YA

Regular Price
£351.00
Sale Price
£351.00
Regular Price
£351.00
Unit Price
per 

Exclusive Online Only Sale

Pracilla Silk Mini Dress in Rose Bud

SER.O.YA

Regular Price
£271.00
Sale Price
£271.00
Regular Price
£271.00
Unit Price
per 

Exclusive Online Only Sale

Sebastian Silk Blouse in Rose Bud

SER.O.YA

Regular Price
£330.00
Sale Price
£330.00
Regular Price
£330.00
Unit Price
per 

Exclusive Online Only Sale

Doral Bralette in Rose Bud

SER.O.YA

Regular Price
£116.00
Sale Price
£116.00
Regular Price
£116.00
Unit Price
per 

Exclusive Online Only Sale

Murphy Mid Rise Jean in White

SER.O.YA

Regular Price
£230.00
Sale Price
£230.00
Regular Price
£230.00
Unit Price
per 

Exclusive Online Only Sale

Debbi Strapless Top in Light Blue

SER.O.YA

Regular Price
£121.00
Sale Price
£121.00
Regular Price
£121.00
Unit Price
per 

Exclusive Online Only Sale

Save 25%

Gretchen Skirt in Light Blue Coral

SER.O.YA

Regular Price
£122.00
Sale Price
£122.00
Regular Price
£163.00
Unit Price
per 

Exclusive Online Only Sale

Save 25%

Zeri Top in Light Blue Coral

SER.O.YA

Regular Price
£110.00
Sale Price
£110.00
Regular Price
£146.00
Unit Price
per 

Exclusive Online Only Sale

Save 25%

Vienna Oversized Jacket in Royal Blue

SER.O.YA

Regular Price
£247.00
Sale Price
£247.00
Regular Price
£330.00
Unit Price
per 

Exclusive Online Only Sale

Save 49%

Zarri Silk Pant in Royal Blue

SER.O.YA

Regular Price
£167.00
Sale Price
£167.00
Regular Price
£330.00
Unit Price
per 

Exclusive Online Only Sale

Save 25%

Julia Set in Lime

SER.O.YA

Regular Price
£170.00
Sale Price
£170.00
Regular Price
£226.00
Unit Price
per 

Exclusive Online Only Sale

Aston Wide Leg Jean in Coastline

SER.O.YA

Regular Price
£313.00
Sale Price
£313.00
Regular Price
£313.00
Unit Price
per 

Exclusive Online Only Sale

Save 27%

Lex Short in Vintage Jade

SER.O.YA

Regular Price
£22.00
Sale Price
£22.00
Regular Price
£30.00
Unit Price
per 

Exclusive Online Only Sale

Emma Silk Dress in Fuchsia

SER.O.YA

Regular Price
£330.00
Sale Price
£330.00
Regular Price
£330.00
Unit Price
per 

Exclusive Online Only Sale