Launch Your Brand in Miami’s Premier Shopping District The Che by Chelsey Brand Residency Program provides select fashion and lifestyle brands with temporary retail placement on Lincoln Road, one of Miami Beach’s most visited shopping destinations. Designed for emerging and growth-focused brands, the program delivers real-time performance validation, transparent reporting, and high-margin sell-through opportunities during Miami’s peak tourism season. About the Program Our Residency Program supports brands seeking to expand their presence in the U.S. market through curated in-store placement and professional retail execution. Residency participants benefit from: Direct access to international and domestic shoppers High-conversion resort and vacation-driven traffic Strong brand visibility in a premium retail environment Performance-based market validation The program is designed to minimize risk while maximizing insight and revenue. How It Works Participating brands are featured in-store for a fixed residency term. Inventory remains with the Brand Sales are processed through a dedicated POS system Full transparency and reporting Monthly sales payouts Brand receives 75% of SRP Che by Chelsey retains 25% No wholesale purchase required No forced markdowns Optional replenishment based on performance This structure preserves pricing integrity and supports sustainable brand growth.