SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

Regular Price
¥45,600
Sale Price
¥45,600
Regular Price
¥45,600
Unit Price
per 

Exclusive Online Only Sale

Catalina Jean in Skylight Terry

SER.O.YA

Regular Price
¥42,500
Sale Price
¥42,500
Regular Price
¥42,500
Unit Price
per 

Exclusive Online Only Sale

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
¥25,700
Sale Price
¥25,700
Regular Price
¥25,700
Unit Price
per 

Exclusive Online Only Sale

Winnie Skirt in Pistachio/Cream

SER.O.YA

Regular Price
¥25,700
Sale Price
¥25,700
Regular Price
¥25,700
Unit Price
per 

Exclusive Online Only Sale

Zuri Skirt in Malibu Pink

SER.O.YA

Regular Price
¥34,900
Sale Price
¥34,900
Regular Price
¥34,900
Unit Price
per 

Exclusive Online Only Sale

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
¥60,800
Sale Price
¥60,800
Regular Price
¥60,800
Unit Price
per 

Exclusive Online Only Sale

Kitt Pant in Pistachio

SER.O.YA

Regular Price
¥36,400
Sale Price
¥36,400
Regular Price
¥36,400
Unit Price
per 

Exclusive Online Only Sale

Mollie Top in Pistachio

SER.O.YA

Regular Price
¥27,200
Sale Price
¥27,200
Regular Price
¥27,200
Unit Price
per 

Exclusive Online Only Sale

Wrenley Low-Rise Jean in Skylight

SER.O.YA

Regular Price
¥45,600
Sale Price
¥45,600
Regular Price
¥45,600
Unit Price
per 

Exclusive Online Only Sale

Delta Dress in Malibu Pink

SER.O.YA

Regular Price
¥45,100
Sale Price
¥45,100
Regular Price
¥45,100
Unit Price
per 

Exclusive Online Only Sale

Clarette Skirt in Black/ River

SER.O.YA

Regular Price
¥60,800
Sale Price
¥60,800
Regular Price
¥60,800
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Virgo Catsuit in Black

SER.O.YA

Regular Price
¥47,800
Sale Price
¥47,800
Regular Price
¥68,500
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Finley Cargo Pant in Winter Whitel

SER.O.YA

Regular Price
¥31,600
Sale Price
¥31,600
Regular Price
¥45,100
Unit Price
per 

Exclusive Online Only Sale

Hilda Jean in River

SER.O.YA

Regular Price
¥45,600
Sale Price
¥45,600
Regular Price
¥45,600
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Debbi Strapless Top in Malibu Pink

SER.O.YA

Regular Price
¥15,600
Sale Price
¥15,600
Regular Price
¥22,200
Unit Price
per 

Exclusive Online Only Sale

Margot Cuffed Jeans in River

SER.O.YA

Regular Price
¥50,100
Sale Price
¥50,100
Regular Price
¥50,100
Unit Price
per 

Exclusive Online Only Sale

Mountain Wide Leg Jean in Skylight

SER.O.YA

Regular Price
¥49,700
Sale Price
¥49,700
Regular Price
¥49,700
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Roma Jean in Bayside

SER.O.YA

Regular Price
¥30,800
Sale Price
¥30,800
Regular Price
¥44,000
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Aston Low Rise Jean in Bayside

SER.O.YA

Regular Price
¥31,600
Sale Price
¥31,600
Regular Price
¥45,100
Unit Price
per 

Exclusive Online Only Sale

Save 70%

Stephy Cargo Pant in Coastline

SER.O.YA

Regular Price
¥25,200
Sale Price
¥25,200
Regular Price
¥83,700
Unit Price
per 

Exclusive Online Only Sale

Silver Maxi Dress in Black

SER.O.YA

Regular Price
¥45,600
Sale Price
¥45,600
Regular Price
¥45,600
Unit Price
per 

Exclusive Online Only Sale

Ruby Dress in Black

SER.O.YA

Regular Price
¥42,500
Sale Price
¥42,500
Regular Price
¥42,500
Unit Price
per 

Exclusive Online Only Sale

Sold Out

Pamela Blouse in Silver

SER.O.YA

Regular Price
¥30,600
Sale Price
¥30,600
Regular Price
¥57,800
Unit Price
per 

Exclusive Online Only Sale

Save 45%

Doral Bralette in Silver

SER.O.YA

Regular Price
¥11,500
Sale Price
¥11,500
Regular Price
¥21,100
Unit Price
per 

Exclusive Online Only Sale

Vestra Bodysuit in Fort Greene

SER.O.YA

Regular Price
¥27,200
Sale Price
¥27,200
Regular Price
¥27,200
Unit Price
per 

Exclusive Online Only Sale

Save 62%

Murphy Mid Rise Jean in White

SER.O.YA

Regular Price
¥16,100
Sale Price
¥16,100
Regular Price
¥42,000
Unit Price
per 

Exclusive Online Only Sale

Save 88%

Lex Short in Vintage Jade

SER.O.YA

Regular Price
¥3,900
Sale Price
¥3,900
Regular Price
¥33,600
Unit Price
per 

Exclusive Online Only Sale