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SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.
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Sloane Jean in Pacific

SER.O.YA

Regular Price
¥30,800
Sale Price
¥30,800
Regular Price
¥41,000
Unit Price
per 
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Shep Silk Pant in Fort Greene

SER.O.YA

Regular Price
¥38,100
Sale Price
¥38,100
Regular Price
¥50,700
Unit Price
per 
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Linda Dress in Coastline

SER.O.YA

Regular Price
¥62,000
Sale Price
¥62,000
Regular Price
¥82,700
Unit Price
per 
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Roman Top in Black

SER.O.YA

Regular Price
¥14,100
Sale Price
¥14,100
Regular Price
¥18,800
Unit Price
per 
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Malakai Dress in Black

SER.O.YA

Regular Price
¥20,400
Sale Price
¥20,400
Regular Price
¥27,100
Unit Price
per 
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Lia Skirt in Leopard

SER.O.YA

Regular Price
¥25,600
Sale Price
¥25,600
Regular Price
¥34,100
Unit Price
per 
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Lillian Dress in Beige

SER.O.YA

Regular Price
¥25,600
Sale Price
¥25,600
Regular Price
¥34,100
Unit Price
per 
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Cami Dress in Beige

SER.O.YA

Regular Price
¥28,700
Sale Price
¥28,700
Regular Price
¥38,200
Unit Price
per 
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Boa Dress in Beige

SER.O.YA

Regular Price
¥23,500
Sale Price
¥23,500
Regular Price
¥31,300
Unit Price
per 
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Bora Cardigan in Beige

SER.O.YA

Regular Price
¥14,100
Sale Price
¥14,100
Regular Price
¥18,800
Unit Price
per 
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Brogan Dress in Black

SER.O.YA

Regular Price
¥20,400
Sale Price
¥20,400
Regular Price
¥27,100
Unit Price
per 
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Tamarin Dress in Black

SER.O.YA

Regular Price
¥51,600
Sale Price
¥51,600
Regular Price
¥68,800
Unit Price
per 
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Sapo Skirt in Fort Green

SER.O.YA

Regular Price
¥22,400
Sale Price
¥22,400
Regular Price
¥29,900
Unit Price
per 
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Raines Silk Shirt in Fort Green

SER.O.YA

Regular Price
¥41,200
Sale Price
¥41,200
Regular Price
¥54,900
Unit Price
per 
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Indra Skirt in Washed Black

SER.O.YA

Regular Price
¥16,200
Sale Price
¥16,200
Regular Price
¥21,600
Unit Price
per 
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Nala Bodysuit in Beige

SER.O.YA

Regular Price
¥17,200
Sale Price
¥17,200
Regular Price
¥23,000
Unit Price
per 
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Iris Silk Bralette in Leopard

SER.O.YA

Regular Price
¥11,400
Sale Price
¥11,400
Regular Price
¥15,200
Unit Price
per 
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Evan Silk Shirt in Jaguar

SER.O.YA

Regular Price
¥41,200
Sale Price
¥41,200
Regular Price
¥54,900
Unit Price
per 
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Milan Dress in Sorrento

SER.O.YA

Regular Price
¥41,200
Sale Price
¥41,200
Regular Price
¥54,900
Unit Price
per 
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Emma Silk Dress in Black

SER.O.YA

Regular Price
¥41,200
Sale Price
¥41,200
Regular Price
¥54,900
Unit Price
per 
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Lia Skirt in Sand Dune

SER.O.YA

Regular Price
¥25,600
Sale Price
¥25,600
Regular Price
¥34,100
Unit Price
per 
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Demi Dress in Amazon

SER.O.YA

Regular Price
¥31,300
Sale Price
¥31,300
Regular Price
¥41,700
Unit Price
per 
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Shea Dress in Natural

SER.O.YA

Regular Price
¥41,200
Sale Price
¥41,200
Regular Price
¥54,900
Unit Price
per 
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Lola Dress in Natural

SER.O.YA

Regular Price
¥10,300
Sale Price
¥10,300
Regular Price
¥13,700
Unit Price
per 
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Lana Dress in White

SER.O.YA

Regular Price
¥19,600
Sale Price
¥19,600
Regular Price
¥26,200
Unit Price
per 
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Emma Dress in Marina

SER.O.YA

Regular Price
¥41,200
Sale Price
¥41,200
Regular Price
¥54,900
Unit Price
per 
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Julie Knit Mini Circle Skirt in Croissant

SER.O.YA

Regular Price
¥17,500
Sale Price
¥17,500
Regular Price
¥23,400
Unit Price
per 
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Serena Cropped Polo Tank Top in Croissant

SER.O.YA

Regular Price
¥14,400
Sale Price
¥14,400
Regular Price
¥19,200
Unit Price
per 
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Naomi Silk Skirt in Marina

SER.O.YA

Regular Price
¥33,900
Sale Price
¥33,900
Regular Price
¥45,200
Unit Price
per 
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Leighton Dress in White

SER.O.YA

Regular Price
¥28,700
Sale Price
¥28,700
Regular Price
¥38,200
Unit Price
per 
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Miranda T-Shirt Dress in Cintz Rose

SER.O.YA

Regular Price
¥18,300
Sale Price
¥18,300
Regular Price
¥24,300
Unit Price
per 
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Hazel Silk Pant in Natural

SER.O.YA

Regular Price
¥38,100
Sale Price
¥38,100
Regular Price
¥50,700
Unit Price
per 
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Iris Bralette in Natural

SER.O.YA

Regular Price
¥11,400
Sale Price
¥11,400
Regular Price
¥15,200
Unit Price
per 
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Ryan Cropped Jacket in Vintage Blush

SER.O.YA

Regular Price
¥36,500
Sale Price
¥36,500
Regular Price
¥48,600
Unit Price
per 
Sold Out

Ellison Top in Marina

SER.O.YA

Regular Price
¥20,400
Sale Price
¥20,400
Regular Price
¥27,100
Unit Price
per 
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Lex Short in Vintage Jade

SER.O.YA

Regular Price
¥25,600
Sale Price
¥25,600
Regular Price
¥34,100
Unit Price
per 
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Lola Dress in White

SER.O.YA

Regular Price
¥20,700
Sale Price
¥20,700
Regular Price
¥27,500
Unit Price
per 
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Grace Dress in Amazon Green

SER.O.YA

Regular Price
from ¥18,300
Sale Price
from ¥18,300
Regular Price
¥24,300
Unit Price
per 
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Jill Dress in White/Olive

SER.O.YA

Regular Price
¥17,400
Sale Price
¥17,400
Regular Price
¥23,200
Unit Price
per 
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Iris Bralette in Amazon

SER.O.YA

Regular Price
¥11,300
Sale Price
¥11,300
Regular Price
¥15,000
Unit Price
per