SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Cape Skirt in White/Coastline

SER.O.YA

Regular Price
¥35,100
Sale Price
¥35,100
Regular Price
¥35,100
Unit Price
per 

Exclusive Online Only Sale

Etta Top in White/Coastline

SER.O.YA

Regular Price
¥30,500
Sale Price
¥30,500
Regular Price
¥30,500
Unit Price
per 

Exclusive Online Only Sale

Silvana Maxi Skirt in Cloud Tie Dye

SER.O.YA

Regular Price
¥61,200
Sale Price
¥61,200
Regular Price
¥45,800
Unit Price
per 

Exclusive Online Only Sale

Natalia Scarf Top in Cloud Tie Dye

SER.O.YA

Regular Price
¥30,500
Sale Price
¥30,500
Regular Price
¥30,500
Unit Price
per 

Exclusive Online Only Sale

Monet Bra in Ice Blue

SER.O.YA

Regular Price
¥25,900
Sale Price
¥25,900
Regular Price
¥25,900
Unit Price
per 

Exclusive Online Only Sale

Zucker Shirt in Ice Blue

SER.O.YA

Regular Price
¥53,500
Sale Price
¥53,500
Regular Price
¥53,500
Unit Price
per 

Exclusive Online Only Sale

Wren Short in Ice Blue

SER.O.YA

Regular Price
¥36,600
Sale Price
¥36,600
Regular Price
¥36,600
Unit Price
per 

Exclusive Online Only Sale

Rose Knit Top in Cream/Navy

SER.O.YA

Regular Price
¥38,200
Sale Price
¥38,200
Regular Price
¥38,200
Unit Price
per 

Exclusive Online Only Sale

Jac Knit Short in Cream/Navy

SER.O.YA

Regular Price
¥30,500
Sale Price
¥30,500
Regular Price
¥30,500
Unit Price
per 

Exclusive Online Only Sale

Freya Dress

SER.O.YA

Regular Price
¥61,200
Sale Price
¥61,200
Regular Price
¥61,200
Unit Price
per 

Exclusive Online Only Sale

Mildred Dress in Gold

SER.O.YA

Regular Price
¥53,500
Sale Price
¥53,500
Regular Price
¥53,500
Unit Price
per 

Exclusive Online Only Sale

Harper Dress in Navy

SER.O.YA

Regular Price
¥58,100
Sale Price
¥58,100
Regular Price
¥58,100
Unit Price
per 

Exclusive Online Only Sale

Save 30%

London Jumpsuit in Oxford

SER.O.YA

Regular Price
¥53,600
Sale Price
¥53,600
Regular Price
¥76,600
Unit Price
per 

Exclusive Online Only Sale

Reyes Top in Navy

SER.O.YA

Regular Price
¥38,200
Sale Price
¥38,200
Regular Price
¥38,200
Unit Price
per 

Exclusive Online Only Sale

Lai Satin Cargo Pant in Navy

SER.O.YA

Regular Price
¥45,400
Sale Price
¥45,400
Regular Price
¥45,400
Unit Price
per 

Exclusive Online Only Sale

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

Regular Price
¥45,800
Sale Price
¥45,800
Regular Price
¥45,800
Unit Price
per 

Exclusive Online Only Sale

Catalina Jean in Skylight Terry

SER.O.YA

Regular Price
¥42,800
Sale Price
¥42,800
Regular Price
¥42,800
Unit Price
per 

Exclusive Online Only Sale

Save 41%

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
¥15,400
Sale Price
¥15,400
Regular Price
¥25,900
Unit Price
per 

Exclusive Online Only Sale

Save 41%

Winnie Skirt in Pistachio/Cream

SER.O.YA

Regular Price
¥15,400
Sale Price
¥15,400
Regular Price
¥25,900
Unit Price
per 

Exclusive Online Only Sale

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
¥61,200
Sale Price
¥61,200
Regular Price
¥61,200
Unit Price
per 

Exclusive Online Only Sale

Save 49%

Delta Dress in Malibu Pink

SER.O.YA

Regular Price
¥23,100
Sale Price
¥23,100
Regular Price
¥45,400
Unit Price
per 

Exclusive Online Only Sale

Clarette Skirt in Black/ River

SER.O.YA

Regular Price
¥61,200
Sale Price
¥61,200
Regular Price
¥61,200
Unit Price
per 

Exclusive Online Only Sale

Save 50%

Virgo Catsuit in Black

SER.O.YA

Regular Price
¥34,500
Sale Price
¥34,500
Regular Price
¥68,900
Unit Price
per 

Exclusive Online Only Sale

Silver Maxi Dress in Black

SER.O.YA

Regular Price
¥45,800
Sale Price
¥45,800
Regular Price
¥45,800
Unit Price
per 

Exclusive Online Only Sale

Save 46%

Ruby Dress in Black

SER.O.YA

Regular Price
¥23,100
Sale Price
¥23,100
Regular Price
¥42,800
Unit Price
per 

Exclusive Online Only Sale