NONCHALANT LABEL is a contemporary, ready-to-wear brand created by fashion buyers, Cheryl Herger & Anna Deskins. The Nonchalant girl inspires confidence, coolness, and understated sexiness. Launched in 2018 with a passion for luxurious minimalism and dressy essentials, founders are dedicated to creating season-less staples that withstand the test of time. After working in retail for the last 20 years, they set out to create a label that fills the gap between sexy and effortless.
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