SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Penny Strapless Top

SER.O.YA

Regular Price
£156.00
Sale Price
£156.00
Regular Price
£156.00
Unit Price
per 

Exclusive Online Only Sale

Julia Midi Skirt

SER.O.YA

Regular Price
£180.00
Sale Price
£180.00
Regular Price
£180.00
Unit Price
per 

Exclusive Online Only Sale

Cara Knit Denim Top

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Sarra Silk Skirt

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Pracilla Dress in Sunset Tie Dye

SER.O.YA

Regular Price
£318.00
Sale Price
£318.00
Regular Price
£318.00
Unit Price
per 

Exclusive Online Only Sale

Dorothea Cardigan in Oxford

SER.O.YA

Regular Price
£318.00
Sale Price
£318.00
Regular Price
£318.00
Unit Price
per 

Exclusive Online Only Sale

Dominique Dress in Watermelon

SER.O.YA

Regular Price
£180.00
Sale Price
£180.00
Regular Price
£180.00
Unit Price
per 

Exclusive Online Only Sale

Breah Corset Mini Dress in Lilac

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Fay Romper in Mauve

SER.O.YA

Regular Price
£318.00
Sale Price
£318.00
Regular Price
£318.00
Unit Price
per 

Exclusive Online Only Sale

Lavina Dress in Powder Blue

SER.O.YA

Regular Price
£318.00
Sale Price
£318.00
Regular Price
£318.00
Unit Price
per 

Exclusive Online Only Sale

Silvana Maxi Skirt in Cloud Tie Dye

SER.O.YA

Regular Price
£318.00
Sale Price
£318.00
Regular Price
£239.00
Unit Price
per 

Exclusive Online Only Sale

Natalia Scarf Top in Cloud Tie Dye

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Monet Bra in Ice Blue

SER.O.YA

Regular Price
£135.00
Sale Price
£135.00
Regular Price
£135.00
Unit Price
per 

Exclusive Online Only Sale

Zucker Shirt in Ice Blue

SER.O.YA

Regular Price
£278.00
Sale Price
£278.00
Regular Price
£278.00
Unit Price
per 

Exclusive Online Only Sale

Jac Knit Short in Cream/Navy

SER.O.YA

Regular Price
£159.00
Sale Price
£159.00
Regular Price
£159.00
Unit Price
per 

Exclusive Online Only Sale

Blossom Mini Skirt in Coastline

SER.O.YA

Regular Price
£239.00
Sale Price
£239.00
Regular Price
£239.00
Unit Price
per 

Exclusive Online Only Sale

Roseline Dress in White

SER.O.YA

Regular Price
£223.00
Sale Price
£223.00
Regular Price
£223.00
Unit Price
per 

Exclusive Online Only Sale

Lai Satin Cargo Pant in Navy

SER.O.YA

Regular Price
£236.00
Sale Price
£236.00
Regular Price
£236.00
Unit Price
per 

Exclusive Online Only Sale

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

Regular Price
£239.00
Sale Price
£239.00
Regular Price
£239.00
Unit Price
per 

Exclusive Online Only Sale

Save 41%

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
£80.00
Sale Price
£80.00
Regular Price
£135.00
Unit Price
per 

Exclusive Online Only Sale

Save 41%

Winnie Skirt in Pistachio/Cream

SER.O.YA

Regular Price
£80.00
Sale Price
£80.00
Regular Price
£135.00
Unit Price
per 

Exclusive Online Only Sale

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
£318.00
Sale Price
£318.00
Regular Price
£318.00
Unit Price
per 

Exclusive Online Only Sale