FREE SHIPPING ON ORDERS OVER $200

SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.
Save 30%

Galleria Maxi Dress

SER.O.YA

Regular Price
£197.00
Sale Price
£197.00
Regular Price
£281.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Willa Bodysuit in Black

SER.O.YA

Regular Price
£129.00
Sale Price
£129.00
Regular Price
£184.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Emilia Faux Leather Mini Skirt in Black

SER.O.YA

Regular Price
£169.00
Sale Price
£169.00
Regular Price
£241.00
Unit Price
per 

Exclusive Online Only Sale

Save 29%

Jackie Mesh Bodysuit in Black

SER.O.YA

Regular Price
£113.00
Sale Price
£113.00
Regular Price
£160.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Selma Mini Crepe Dress in Black

SER.O.YA

Regular Price
£197.00
Sale Price
£197.00
Regular Price
£281.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Yuna Fuzzy Knit Top in Black

SER.O.YA

Regular Price
£129.00
Sale Price
£129.00
Regular Price
£184.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Elsa Turtleneck Sweater in Ballet Pink

SER.O.YA

Regular Price
£169.00
Sale Price
£169.00
Regular Price
£241.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Sofia Mini Skirt in Ballet Pink

SER.O.YA

Regular Price
£141.00
Sale Price
£141.00
Regular Price
£200.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Tallulah Maxi Dress

SER.O.YA

Regular Price
£197.00
Sale Price
£197.00
Regular Price
£281.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Blithe Crochet Bandeau Top in Porcelain

SER.O.YA

Regular Price
£101.00
Sale Price
£101.00
Regular Price
£144.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Nerina Crochet Hot Short in Porcelain

SER.O.YA

Regular Price
£129.00
Sale Price
£129.00
Regular Price
£184.00
Unit Price
per 

Exclusive Online Only Sale

Save 29%

Kail Low Rise Mini Skirt in Flat Light

SER.O.YA

Regular Price
£113.00
Sale Price
£113.00
Regular Price
£160.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Leonora Linen Mini Dress in Linen Beige

SER.O.YA

Regular Price
£124.00
Sale Price
£124.00
Regular Price
£176.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Tropez Maxi Dress in Porcelain

SER.O.YA

Regular Price
£225.00
Sale Price
£225.00
Regular Price
£321.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
£57.00
Sale Price
£57.00
Regular Price
£81.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
£225.00
Sale Price
£225.00
Regular Price
£321.00
Unit Price
per 

Exclusive Online Only Sale