SER.O.YA

SER.O.YA is a New York-based contemporary brand with a purpose that transcends fashion. Through a collection of unconstrained, gender-optional designs, SER.O.YA aims to be a vessel for positivity: spreading good energy, encouraging connectivity, and catalyzing social movement. Each drop, SER.O.YA partners with a different organization, with a portion of the proceeds being donated to each charitable cause. We say do you, wear you.

Penny Strapless Top

SER.O.YA

Regular Price
$325.00
Sale Price
$325.00
Regular Price
$325.00
Unit Price
per 

Exclusive Online Only Sale

Julia Midi Skirt

SER.O.YA

Regular Price
$375.00
Sale Price
$375.00
Regular Price
$375.00
Unit Price
per 

Exclusive Online Only Sale

Cara Knit Denim Top

SER.O.YA

Regular Price
$330.00
Sale Price
$330.00
Regular Price
$330.00
Unit Price
per 

Exclusive Online Only Sale

Sarra Silk Skirt

SER.O.YA

Regular Price
$330.00
Sale Price
$330.00
Regular Price
$330.00
Unit Price
per 

Exclusive Online Only Sale

Kat Skirt in Coastline

SER.O.YA

Regular Price
$463.00
Sale Price
$463.00
Regular Price
$463.00
Unit Price
per 

Exclusive Online Only Sale

Belinda Short in Iceberg

SER.O.YA

Regular Price
$446.00
Sale Price
$446.00
Regular Price
$446.00
Unit Price
per 

Exclusive Online Only Sale

Pracilla Dress in Sunset Tie Dye

SER.O.YA

Regular Price
$662.00
Sale Price
$662.00
Regular Price
$662.00
Unit Price
per 

Exclusive Online Only Sale

Dorothea Cardigan in Oxford

SER.O.YA

Regular Price
$662.00
Sale Price
$662.00
Regular Price
$662.00
Unit Price
per 

Exclusive Online Only Sale

Dominique Dress in Watermelon

SER.O.YA

Regular Price
$375.00
Sale Price
$375.00
Regular Price
$375.00
Unit Price
per 

Exclusive Online Only Sale

Breah Corset Mini Dress in Lilac

SER.O.YA

Regular Price
$330.00
Sale Price
$330.00
Regular Price
$330.00
Unit Price
per 

Exclusive Online Only Sale

Fay Romper in Mauve

SER.O.YA

Regular Price
$662.00
Sale Price
$662.00
Regular Price
$662.00
Unit Price
per 

Exclusive Online Only Sale

Lavina Dress in Powder Blue

SER.O.YA

Regular Price
$662.00
Sale Price
$662.00
Regular Price
$662.00
Unit Price
per 

Exclusive Online Only Sale

Silvana Maxi Skirt in Cloud Tie Dye

SER.O.YA

Regular Price
$662.00
Sale Price
$662.00
Regular Price
$496.00
Unit Price
per 

Exclusive Online Only Sale

Natalia Scarf Top in Cloud Tie Dye

SER.O.YA

Regular Price
$330.00
Sale Price
$330.00
Regular Price
$330.00
Unit Price
per 

Exclusive Online Only Sale

Monet Bra in Ice Blue

SER.O.YA

Regular Price
$280.00
Sale Price
$280.00
Regular Price
$280.00
Unit Price
per 

Exclusive Online Only Sale

Zucker Shirt in Ice Blue

SER.O.YA

Regular Price
$579.00
Sale Price
$579.00
Regular Price
$579.00
Unit Price
per 

Exclusive Online Only Sale

Finn Cargo Skirt in Navy Stripe

SER.O.YA

Regular Price
$446.00
Sale Price
$446.00
Regular Price
$446.00
Unit Price
per 

Exclusive Online Only Sale

Jac Knit Short in Cream/Navy

SER.O.YA

Regular Price
$330.00
Sale Price
$330.00
Regular Price
$330.00
Unit Price
per 

Exclusive Online Only Sale

Chill Ruched Jean in Coastline

SER.O.YA

Regular Price
$579.00
Sale Price
$579.00
Regular Price
$579.00
Unit Price
per 

Exclusive Online Only Sale

Blossom Mini Skirt in Coastline

SER.O.YA

Regular Price
$496.00
Sale Price
$496.00
Regular Price
$496.00
Unit Price
per 

Exclusive Online Only Sale

Roseline Dress in White

SER.O.YA

Regular Price
$463.00
Sale Price
$463.00
Regular Price
$463.00
Unit Price
per 

Exclusive Online Only Sale

Lai Satin Cargo Pant in Navy

SER.O.YA

Regular Price
$491.00
Sale Price
$491.00
Regular Price
$491.00
Unit Price
per 

Exclusive Online Only Sale

Edith Cropped Hoodie in Skylight Terry

SER.O.YA

Regular Price
$496.00
Sale Price
$496.00
Regular Price
$496.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Wilma Top in Pistachio/Cream

SER.O.YA

Regular Price
$167.00
Sale Price
$167.00
Regular Price
$280.00
Unit Price
per 

Exclusive Online Only Sale

Save 40%

Winnie Skirt in Pistachio/Cream

SER.O.YA

Regular Price
$167.00
Sale Price
$167.00
Regular Price
$280.00
Unit Price
per 

Exclusive Online Only Sale

Zuri Skirt in Malibu Pink

SER.O.YA

Regular Price
$380.00
Sale Price
$380.00
Regular Price
$380.00
Unit Price
per 

Exclusive Online Only Sale

Faith Jacket in Malibu Pink

SER.O.YA

Regular Price
$662.00
Sale Price
$662.00
Regular Price
$662.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Kitt Pant in Pistachio

SER.O.YA

Regular Price
$278.00
Sale Price
$278.00
Regular Price
$396.00
Unit Price
per 

Exclusive Online Only Sale

Mollie Top in Pistachio

SER.O.YA

Regular Price
$297.00
Sale Price
$297.00
Regular Price
$297.00
Unit Price
per 

Exclusive Online Only Sale

Wrenley Low-Rise Jean in Skylight

SER.O.YA

Regular Price
$496.00
Sale Price
$496.00
Regular Price
$496.00
Unit Price
per 

Exclusive Online Only Sale

Save 30%

Roma Jean in Bayside

SER.O.YA

Regular Price
$336.00
Sale Price
$336.00
Regular Price
$479.00
Unit Price
per 

Exclusive Online Only Sale

Save 62%

Murphy Mid Rise Jean in White

SER.O.YA

Regular Price
$175.00
Sale Price
$175.00
Regular Price
$458.00
Unit Price
per 

Exclusive Online Only Sale